Location Intelligence
Sophisticated mapping functionality, known as location intelligence, can be used for a broad range of business applications that extend the mapping capability of IBM® Cognos® Business Intelligence. These include the ability to dynamically create geographic filters and custom areas for aggregating data for ad-hoc analysis. Examples of business applications of location intelligence are listed in the following table.
| Business application | Benefits |
|---|---|
Target marketing |
Learn who your best clients are and find more like them. |
Network optimization and site location analysis |
Put stores near your customers and look for gaps in geographical coverage. |
Routing and work force optimization |
Reduce the number of trucks you need and make your drivers more efficient. |
e-government |
Provide citizens with self-service opportunities. |
Sales territory creation |
Create balanced sales territories. |
Economic development |
Plan the development of your community. |
Communications network planning |
Avoid costly mistakes by putting cell towers in the right locations. Identify the locations of clients in your service area. |